GreenScreens AI

Established in 2020, Greenscreens.ai provides a dynamic pricing infrastructure tailored for the freight logistics industry. The company was founded by Felix Lubashevskiy and Benjamin Gordon, with Dawn Salvucci-Favier joining as CEO and Chief Product Officer. Salvucci-Favier brings over three decades of experience in the transportation management sector, having held leadership roles at major TMS providers like JDA Software and Manugistics, which provided her with a deep understanding of the industry's technological needs. Gordon has a background in building and investing in supply chain companies, having previously founded the SaaS logistics solution 3PLex, which was sold to Maersk. This collective experience shaped the company's mission to address pricing inefficiencies for freight brokers and third-party logistics (3PL) providers.

The company's core offering is an AI-driven platform that delivers predictive, real-time freight market pricing. It serves freight brokers, 3PLs, and shippers by providing high-confidence buy and sell rate guidance. The business model is centered on a SaaS platform that generates revenue through subscriptions. The platform operates by combining a client's historical transaction data with aggregated market data from the Greenscreens network, which encompasses billions in transactional data. Using machine learning algorithms, the system generates pricing recommendations customized to a company's specific buying and selling patterns, aiming to be significantly more accurate than traditional methods. This allows users to quote customers more competitively and cover loads more efficiently, ultimately improving gross margins and operational productivity.

A key feature is the platform's ability to provide a tailored "Target Buy Rate," which is a prediction of the optimal rate for a specific freight lane, taking into account the brokerage's unique buying power and real-time market conditions. In addition to its core web platform, Greenscreens.ai offers integrated solutions and a feature called "Capacity on Tap," which consolidates capacity sources into a single interface to streamline the process of matching loads with available carriers. The company has demonstrated significant growth, reporting a 550% year-over-year increase in annual recurring revenue in late 2022. After securing a total of $10.8 million in funding across two rounds, including a Series A led by Tiger Global, Greenscreens.ai was acquired by Triumph Financial in February 2025 for $160 million, a move intended to expand Triumph's capabilities in pricing intelligence.

Keywords: freight pricing, logistics technology, dynamic pricing, freight brokerage, 3PL, supply chain software, predictive analytics, market intelligence, rate management, transportation management, machine learning, freight tech, truckload spot market, revenue optimization, logistics SaaS, buy rate guidance, sell rate pricing, pricing automation, capacity management, freight data analytics