GreenRoutes

GreenRoutes is a Greentech company operating in the logistics software market, providing a Software-as-a-Service (SaaS) platform for route optimization. The company was founded in late 2020 by brothers Ramy and Yousry Salem, who were later joined by Coen Douma. The idea originated from Yousry's experience working at a waste collection company, where he observed the inefficiencies of manual route planning. This practical insight, combined with Ramy's master's thesis in Econometrics and Logistics which demonstrated significant savings through algorithmic optimization, formed the foundation of the venture. Their shared background in econometrics from Erasmus University underpins the company's problem-solving approach. In June 2022, GreenRoutes secured €450,000 in a pre-seed funding round led by the Graduate Entrepreneur Fund to accelerate product development.

The company targets businesses with their own logistics operations, such as waste collectors, wholesalers, and companies in the steel industry. Its business model is based on a monthly per-vehicle subscription, with tiered pricing for different feature sets and discounts for a higher number of vehicles. Revenue is generated through these recurring subscriptions and a one-time implementation and training fee.

GreenRoutes' core product is a software platform that uses artificial intelligence to calculate the most efficient delivery and collection routes. Key features include the ability to import orders via Excel or API integration with existing ERP, CRM, or WMS systems, automatic route planning based on vehicle capacity and time windows, and a digital map for a clear overview of order locations. Planners can interactively modify the suggested routes by dragging and dropping orders, with immediate feedback on the impact on travel time and distance. The platform also has a complementary driver app for iOS and Android. This app provides drivers with their assigned routes, integrates with navigation apps, and allows for digital order handling, including capturing photos, notes, and customer signatures as proof of delivery. The system is designed to reduce fuel consumption and labor hours, thereby lowering transport costs and contributing to a more sustainable logistics process.

Keywords: route optimization, logistics software, SaaS, fleet management, delivery management, route planning, last-mile delivery, greentech, econometrics, transport optimization, waste collection logistics, wholesale distribution, driver app, digital proof of delivery, API integration, cost saving, fuel efficiency, sustainable logistics, ERP integration, fleet efficiency