GreenHeart Farms

GreenHeart Farms Sdn Bhd is a Malaysian-based agritech company operating in the sustainable horticulture sector. Incorporated on September 10, 2019, the company is headquartered in Tanah Rata, Cameron Highlands, a key agricultural region in Malaysia. GreenHeart Farms specializes in producing high-quality, pesticide-free vegetables for both domestic and international markets, including key destinations in Asia, the Middle East, Japan, and Australia. One of the partners and co-owners is Luuk Runia. The Chairman is Richard John Price.

The company's business model is centered around advanced controlled environment farming (CEF) within large-scale, climate-controlled greenhouses. This approach utilizes a suite of technologies to maximize crop yields and ensure produce quality. Key technologies include precision agriculture with sensors providing real-time environmental data, computerized drip irrigation for water efficiency, and smart farm technology for climate management. A core component of their operational strategy is the use of biological pest control, which employs natural predators to manage pests, thereby eliminating the need for chemical pesticides and producing healthier, safer crops. The company has earned Global GAP certification, underscoring its commitment to high standards of quality and safety.

GreenHeart Farms operates several facilities, including its Lojing Farm, an 18-hectare site described as one of the most advanced in Southeast Asia, featuring on-site packing and cold storage facilities. The company produces a variety of vegetables such as tomatoes, chili, capsicums, and cherry tomatoes. GreenHeart Farms has actively formed strategic partnerships to advance its mission. In May 2022, it signed a Memorandum of Understanding with Kulim (Malaysia) Berhad to explore a joint venture for a smart farming project in Sedenak, Johor. The company has received venture capital funding, including a $1.5 million investment in March 2023, to support its growth and expansion.

Keywords: sustainable horticulture, controlled environment farming, agritech, pesticide-free, biological pest control, smart farming, precision agriculture, greenhouse, Global GAP, vegetable production