Greengame

Greengame, founded in 2016 by Victor Palau and Cristian Parrino, operated as a technology and social impact startup based in the United Kingdom. The company aimed to address behavioral change towards sustainability through a gamified mobile application.

The core of Greengame's business was a platform designed for corporate, academic, and municipal clients. These organizations could partner with Greengame to launch customized challenges that would engage their employees, students, or citizens in sustainable practices. The business model was centered on these partnerships, providing a tool for organizations to promote and reward environmentally conscious behavior within their communities. The company was co-founded by Victor Palau, who served as the Chief Technology Officer, and Cristian Parrino, who held the role of Chief Executive Officer.

The product was a smartphone application that monitored and analyzed users' daily activities, such as transportation methods, food consumption, and energy use. It functioned by collecting data from smartphone sensors and by linking to other applications and email accounts to review digital receipts for purchases. Users earned 'Green Points' for making sustainable choices, like reducing meat consumption, avoiding single-use plastics, or opting for seasonal produce. These points allowed users to compete in challenges for rewards, such as discounts on municipal fees or credits for public transport. According to industry data, the company is now considered deadpooled.

Keywords: sustainability engagement, gamification for good, corporate social responsibility, employee engagement platform, sustainable behavior change, smart city solutions, carbon footprint tracking, eco-friendly habits, green rewards program, university sustainability, municipal engagement, behavioral economics, social impact tech, environmental app, consumption tracking