GreenCircle

GreenCircle operates as a platform and service dedicated to fostering circular consumption, primarily targeting households. The company aims to simplify the process of exchanging durable, pre-owned goods. It was founded in December 2020 by Friedrich Köser, who previously spent three years helping build a FinTech company in Berlin. This experience led him to realize that his professional success was inversely correlated with environmental well-being, a realization that prompted him to establish GreenCircle. The venture was born from the founder's personal experience with the complexities and efforts required to live and consume sustainably, particularly the challenge of finding new homes for items no longer needed.

The business functions as a service that facilitates the exchange of used items directly from consumers' homes. A core feature of the service is its convenience; GreenCircle comes to the user's doorstep with a reusable box. Customers can take out their ordered pre-loved items and, in the same interaction, place items they no longer need into the box. These items are then cataloged and uploaded to the GreenCircle platform, making them available to other users. This model addresses the common inconvenience and time commitment associated with traditional second-hand selling and buying.

By providing a streamlined, door-to-door service, GreenCircle makes a wide array of second-hand goods visible, accessible, and reliably available to its community of users. The platform's value proposition centers on making the sustainable choice the easy choice, countering the convenience of purchasing new items from major online retailers. The business model is designed to create a continuous loop of getting, using, and giving, which directly supports a circular economy by extending the life of durable goods and reducing the overall demand for new products. The service is currently focused on the Berlin market.

Keywords: circular consumption, pre-owned goods, second-hand platform, circular economy, peer-to-peer exchange, sustainable consumption, product life extension, household goods exchange, convenience, doorstep service, Berlin, used goods, sharing economy, consumer-to-consumer, re-commerce, sustainable living, waste reduction, marketplace, durable goods, Friedrich Köser