Green Delight Innovation

Green Delight Innovation

Real Estate and Construction company.

HQ location
Vijayawada, India
Launch date
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€0.0

round
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INR2.0m

Grant
Total Funding000k
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Green Delight Innovation Private Limited, incorporated in September 2018, is a manufacturing and supplier company based in Coimbatore, Tamil Nadu, India. The company was founded by Gowtham Soundararajan and Niveda Ravikumar, who serve as Managing Director and Director, respectively. The initial idea was to create fabrics from Kenaf, a type of fiber plant. During testing, they discovered the material's high absorbency and antimicrobial properties, which made it highly suitable for sanitary pads. This discovery pivoted the company's focus to address the significant environmental issue of plastic waste from conventional sanitary products, which amounts to over 113,000 tons annually in India.

The company operates in the personal hygiene market, specifically targeting environmentally conscious consumers. It manufactures and supplies a range of organic and biodegradable feminine hygiene products under the brand name "Bliss Natural". The core product is a sanitary pad made from Kenaf, featuring no plastics or harsh chemicals. In addition to sanitary napkins in various sizes, the product line includes panty liners, underarm sweat pads, and cotton comber noil. The business model involves direct sales to consumers and a micro-entrepreneurship program that encourages women to buy and sell their products, fostering female economic empowerment. The company has stated it has a customer base of over 100,000. The team consists of 35 employees, with women comprising 85% of the workforce.

Green Delight Innovation positions itself as a solution for both women's health and environmental sustainability. Its primary revenue stream is derived from the sale of its hygiene products. Corporate filings show the company held its last Annual General Meeting in December 2023 and filed its most recent balance sheet in March 2023.

Keywords: feminine hygiene, biodegradable sanitary pads, organic sanitary napkins, Kenaf fiber products, women's health, environmental sustainability, plastic-free hygiene, Coimbatore manufacturer, Bliss Natural brand, micro-entrepreneurship, women empowerment, eco-friendly products, personal care, sustainable manufacturing, panty liners, underarm sweat pads, Gowtham Soundararajan, Niveda Ravikumar, waste to value, antimicrobial pads

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