Green Club

Green Club GmbH, formerly known as Pottsalat GmbH, operates as a specialized food delivery service in Germany, focusing on healthy, high-quality salads and bowls. The company was established in Essen in November 2016 by Ben Küstner, Pia Gerigk, and Alexandra Dreier (now Künne). The founding vision was to offer a healthy, ecological alternative to conventional delivery options within the Ruhr area. Ben Küstner brought experience as a founder and performance marketer to the venture, having previously launched a burger restaurant and worked in online marketing. Pia Gerigk's background includes extensive experience in merchandising within the textile retail industry. Alexandra Stegh (formerly Künne/Dreier) is an artist, musician, and author with a long-standing commitment to environmental and social causes.

The business functions primarily as a delivery-focused service, with customers placing orders online through the company's website or a dedicated app. The menu features a variety of seasonally changing bowls and salads, alongside a 'Build your Own' configurator that allows for individual customization. Green Club targets both individual consumers, such as professionals and students, and corporate clients, offering a digital canteen solution where employers can subsidize meals for their staff. Revenue is generated directly from the sale of these food items. The company distinguishes itself by handling its own deliveries using a fleet of e-bikes and e-vehicles, a strategic choice to control delivery speed and maintain a commitment to sustainability by operating abgas-free since 2022.

A core tenet of the company's operational strategy is sustainability. This is evident in its use of recyclable and biodegradable packaging and the adoption of a reusable bowl system to minimize waste. On January 1, 2024, Pottsalat merged with a competitor, MaKE Food GmbH, and subsequently rebranded to Green Club to create a unified brand identity for nationwide recognition. This merger expanded the company's footprint, which now includes several locations across Germany. The company has pursued growth through a franchising model, aiming to expand to approximately 50 locations. Despite its expansion, the company faced financial difficulties, leading to the filing for a self-administered restructuring process in late 2024 to ensure long-term stability.

Keywords: food delivery, healthy bowls, salad delivery service, Green Club, Pottsalat, sustainable food service, online food ordering, corporate catering, digital canteen, franchise food business, German startup, Ben Küstner, Pia Gerigk, food-tech, e-bike delivery, reusable packaging, meal delivery, fresh food, healthy eating, corporate wellness, food franchise Germany