Green Bet

Green Bet

Total animal healthcare and diagnostic testing services.

HQ location
Yongin-si, South Korea
Enterprise value
$47—70m
Company register number
2438701984
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Green Vet is a South Korean company specializing in total healthcare for companion animals, established in December 2020 as a subsidiary of GC (Green Cross Holdings). The company was founded to provide comprehensive services covering the entire life cycle of pets, from prevention and diagnosis to treatment and health management. Its current CEO is Park Soon-young.

The firm offers a wide array of services primarily targeting veterinary professionals and animal hospitals. The core of its business is a professional veterinary diagnostic testing service, which includes various clinical pathology tests like hematology, clinical chemistry, cytology, histopathology, and infectious agent testing. To support this, Green Vet operates a specialized bio-logistics system, featuring a cold chain for sample collection and transportation, ensuring the quality, speed, and accuracy of test results. Beyond diagnostics, the company provides academic consulting by veterinary specialists, teleradiology services for interpreting diagnostic images like X-rays and CT scans, and wellness healthcare programs. The business has expanded into providing veterinary medicine, health supplements, and other pet care products.

Green Vet's business model is centered on being a one-stop solution for veterinarians, enabling them to focus on clinical practice by outsourcing complex diagnostic needs. It generates revenue through fees for its testing services and the sale of animal healthcare products. The company has successfully attracted significant investment, securing 14 billion KRW in a funding round in late 2023 from firms including NICE Investment Partners, KT Investment, and NongHyup Bank, underscoring investor confidence in its growth potential within the expanding pet care market.

Keywords: veterinary diagnostics, animal healthcare, companion animals, pet care, diagnostic testing services, veterinary clinical pathology, teleradiology, animal health management, veterinary medicine, pet supplements, South Korea, bio-logistics, cold chain logistics, animal wellness, GC subsidiary, veterinary consulting, pet health checkup

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