GreatVines Beverage Solutions

GreatVines is a specialized software company that provides beverage sales execution solutions, leveraging the Salesforce platform. The company serves suppliers, distributors, and promotional agencies within the beverage industry, helping them transform their sales execution and route-to-market strategies. Operating in the beverage market, GreatVines offers a robust architecture and data engineering practices that simplify IT footprints and improve user adoption. The business model revolves around providing software as a service (SaaS), generating revenue through subscription fees for its platform. GreatVines enhances trade promotion management by offering tools to track, execute, and audit programs accurately. The platform also includes features for intelligent retail surveys, advanced planning, point scoring, auditing, and analysis. By utilizing data and reporting based on sales activities, depletions, and retail sales, clients can optimize their sales strategies and create smart goal plans. The company also offers a Serenity Progressive Web App to streamline workflow and manage business activities more efficiently.

Keywords: beverage sales, Salesforce, trade promotions, sales execution, data analytics, SaaS, retail surveys, route-to-market, IT simplification, subscription fees.