Great British Chefs

Great British Chefs operates as a premium digital food media company, established in 2010 to serve as a primary online destination for culinary enthusiasts. The company was founded by a group of entrepreneurs including Ollie Lloyd, who was the CEO until 2019, along with Vimal and Gill Khosla, David Parfitt, Shehani Fernando, and Alastair Creamer. Lloyd, a former brand marketer at Unilever, envisioned a platform that would connect home cooks with the expertise of professional chefs, focusing on the more detailed and technical aspects of cooking.

The business functions as a publisher of high-quality food-related content, including over 10,000 recipes, instructional guides, and videos from more than 150 of Britain's and Italy's most acclaimed chefs and food writers. The platform's content is designed to inspire 'Committed Foodies,' a demographic that is passionate about cooking and premium ingredients. Revenue is primarily generated through integrated branded content campaigns and marketing services for a select group of premium food and beverage brands. The company adopts a category-exclusive approach, partnering with only one brand per product category, which has led to high client renewal rates. Additionally, Great British Chefs has an e-commerce store for cookbooks and cooking accessories, and offers a tiered membership program (Free, Silver, and Gold) providing access to exclusive content and perks.

The company's core offering is its vast and detailed collection of recipes and culinary guides, accessible through its website and mobile applications. These apps have received positive reviews for their design and functionality, including features like voice control and shopping lists. A key differentiator is the company's data-driven approach; it regularly conducts in-depth research on its audience's habits and preferences, leveraging these insights to create effective marketing solutions for its brand partners. This strategy of combining premium content with audience intelligence allows brands like Barilla, Qantas, and American Express to engage with a targeted and affluent foodie community. In March 2020, the business was acquired by Food Publishing Ltd., ensuring its continued operation and development.

Keywords: digital food media, premium recipes, chef-led content, culinary platform, food marketing, branded content, foodie audience, cooking guides, food-tech, online publisher, recipe database, gourmet cooking, food and beverage marketing, audience insights, digital publishing, British cuisine, Italian cuisine, chef collaboration, food e-commerce, membership subscription