Gray Routes Innovative Distribution
Gray Routes deploys GPS-based sales & delivery automation solutions to FMCG, courier, food services, e-commerce and logistics companies.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
N/A | Seed | ||
| Total Funding | 000k | ||
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Founded in April 2013, Gray Routes Technology Pvt. Ltd. provides location analytics and field automation software designed to optimize last-mile distribution and sales operations. The company was established by Soubhagya Sahoo, an IIT-IIM alumnus with prior experience at Hindustan Unilever, and Sapna Patel, who previously worked at Google and Teach for India. The inspiration for the company came from Sahoo's experience at HUL, where he identified a need for more efficient, technology-driven solutions to manage the complexities and costs of city-based distribution networks.
Gray Routes operates on a Software-as-a-Service (SaaS) business model, offering a suite of products to a diverse client base that includes large enterprises and small to medium-sized businesses (SMEs) in sectors like FMCG, retail, and pharmaceuticals. Their client roster has featured prominent names such as P&G, Nivea, and GSK. The company generates revenue by providing its software solutions to help businesses automate planning, monitor on-field operations, and enhance the productivity of their sales and delivery teams.
The firm's core product offerings include GrayFOS, a tool for managing and driving the productivity of field sales teams through location analytics for planning, scheduling, and supervision. Another key product, GrayDrop, is a GPS-based system for dynamic route planning and optimization for delivery networks. They also offer GoStocky, an inventory management and CRM tool for retailers. These platforms use geospatial data, route optimization algorithms, and real-time tracking to help clients improve efficiency and make better sales and marketing decisions. The company holds over 26 patent claims for its SaaS solutions and has developed automated, patent-pending planning systems.
Keywords: location analytics, field automation, last-mile logistics, sales force automation, distribution technology, route optimization, supply chain management, geospatial data, inventory management, B2B SaaS, mobile workforce management, delivery force automation, FMCG logistics, retail technology, data analytics, field service management, GPS tracking, mobile ERP, logistics software, demand visualization