GravityXR

Positioned at the nexus of semiconductor design and immersive technology, GravityXR (万有引力(宁波)电子科技有限公司) is a specialized design firm developing application-specific silicon for the extended reality (XR) market. The company was established in September 2021 and is headquartered in Ningbo, China.

The founding team possesses a significant pedigree in consumer electronics and technology, with key members hailing from the XR, chip, and hardware divisions of global tech leaders like Apple, Meta, Huawei, and Amazon. A core member of the founding team previously dedicated eight years to Apple's XR team, bringing deep domain expertise to the venture. This collective background in chips, displays, optics, and algorithms provides the company with a comprehensive understanding of the entire XR hardware stack.

GravityXR's business model is centered on providing a complete technology package to manufacturers of XR devices, including AR glasses, VR headsets, and MR headsets. The company designs and supplies core co-processor chips, related hardware components, and a suite of software and algorithms. Its primary clients are terminal equipment vendors in the burgeoning XR industry. Revenue generation is tied to the sale of these specialized chips and licensing of its accompanying technology solutions. A major milestone was achieved in June 2023 with the launch of its JX007 chip, produced by TSMC, which led to a commercial partnership.

The company's core offering is a co-processing chip platform engineered to work in tandem with main processors from giants like Qualcomm and Mediatek. This chip offloads and accelerates critical tasks specific to XR, such as real-time image rendering, multi-sensor data processing, and mixed-reality interactions. Key benefits of this architecture include enhanced display quality, reduced system power consumption, and lower latency, which is crucial for mitigating motion sickness and creating a seamless user experience. The first-generation product is designed to support high-resolution (4K) and high-frame-rate (120Hz) displays while incorporating proprietary algorithms for image correction and distortion adjustment.

Keywords: XR chip, AR/VR hardware, semiconductor design, spatial computing, co-processor, application specific semiconductors, mixed reality, virtual reality chip, augmented reality hardware, display technology, sensor fusion, image rendering, low latency, metaverse hardware, Ningbo, JX007 chip, TSMC, computer vision, SLAM, eye tracking, motion sickness reduction, next-generation computing, hardware acceleration, silicon design