Gravito Ltd.

Established in 2018, Gravito Ltd. is a Helsinki-based technology firm specializing in digital consent and identity management. The company was founded by a team of Finnish tech experts, including Antti Pudas, Olli Riekkinen, and Patrick Glantz, who drew upon their extensive experience at global companies like Nokia and Microsoft, as well as various advertising and broadcasting firms. Their journey revealed a market need for a unified solution that integrates consumer and technology identities with consents and preferences, particularly in light of the shift away from third-party cookies and inspired by Nordic principles of ethical data processing.

Gravito's core offering is its Intelligent Consent Management Platform (CMP), a system designed to help businesses comply with privacy regulations such as GDPR while enhancing user data collection. The platform operates on a business-to-business model, serving clients primarily in the media, publishing, and e-commerce sectors. Revenue is generated based on website traffic, with pricing starting from a monthly fee per site. The business addresses the critical need for first-party data by providing a consent banner with built-in, real-time identity resolution. This allows for the immediate creation of persistent, consent-based visitor profiles.

The platform's key function is to turn the often-intrusive consent banner into a business tool. It allows for full customization of the banner to match a client's brand identity and provides a unified dashboard for monitoring analytics and cookie acceptance rates. For the end-user, this results in a less intrusive browsing experience by reducing the frequency of consent pop-ups, as the system stores a persistent visitor profile. For the business, it ensures that business-critical data is passed to all systems immediately after gaining visitor permission. Gravito's technology is Google Certified, IAB TCF 2.2 compliant, and operates on the edge, which minimizes data processing delays. All customer data is processed and stored within the EU, underscoring the company's focus on privacy and sustainable digital practices.

Keywords: consent management, identity resolution, first-party data, GDPR compliance, privacy platform, martech, data privacy, cookie consent, user identification, adtech