Gramiyaa

Gramiyaa is a direct-to-consumer (D2C) brand specializing in the production and sale of traditionally processed, cold-pressed cooking oils. The company was founded in 2017 by Sibi Manivannan, with co-founders Mohamed Yaseen and Jeganathan. Their journey began by supplying local stores in Trichy, India, before expanding to an omnichannel model that includes their own website and major e-commerce platforms like Amazon, Flipkart, and BigBasket.

The company's core mission is to bring back traditional, healthier food practices by producing unrefined oils. Gramiyaa's product line includes cold-pressed groundnut, sesame, and coconut oils. The production process utilizes a wood and stone-based cold-press technique (known as 'chekku' or 'ghani') which operates at low temperatures to preserve the nutrients, flavor, and aroma of the oils. This method avoids the high heat and chemical solvents used in industrial refining, resulting in a product that retains its natural antioxidants and phytonutrients.

Gramiyaa operates on a D2C and B2B model, sourcing raw materials directly from farmers to ensure quality and fair prices. The company has established its own processing facilities and manages its supply chain to maintain product standards. In addition to its domestic market in India, Gramiyaa has expanded internationally, serving customers in the USA, UK, and other countries through its direct-to-consumer website. The company has secured funding to scale its operations, enhance its technology for quality control, and expand its product portfolio into other traditional Indian food categories.

Keywords: cold-pressed oil, D2C food brand, traditional food, healthy cooking, wood-pressed oil, unrefined oils, Indian food products, e-commerce, sustainable sourcing, food processing