Grabity
KAIST-developed haircare for hair loss and volume.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | KRW2.0b | Series A | |
| Total Funding | 000k | ||
Grabity is a premium haircare brand from Polyphenol Factory, a tech startup founded in August 2023 as a faculty-led venture from the Korea Advanced Institute of Science and Technology (KAIST). The company was co-developed by Dr. Hae-Shin Lee, a distinguished professor at KAIST, and a team of young scientists. Professor Lee's research is recognized among the top 1% globally, providing the scientific foundation for the brand.
The brand launched in South Korea on April 15, 2024, after a successful Kickstarter campaign earlier in the year that surpassed its funding goal by 1,122%. Grabity targets the hair loss care market, particularly for individuals aged 40-50, by offering products that not only address hair loss but also improve hair volume. The core of its product line is the patented 'LiftMax 308™' technology, a polyphenol-based complex that forms a protective layer on damaged hair cuticles. This technology is clinically proven to provide an immediate 140% boost in hair volume lasting up to 48 hours and to reduce hair loss by over 70% within two weeks of use.
Grabity's product range includes Hair Lifting Shampoos, a conditioner, and a styling mist. The brand emphasizes safety and sustainability, with its formulas being 100% vegan and receiving the highest 'Excellent' grade from Dermatest in Germany. It also utilizes eco-friendly packaging made from coconut shells to reduce plastic use. Since its launch, the brand has seen significant demand, consistently selling out and leading to pop-up stores in major department stores like Hyundai. The business model involves direct-to-consumer sales through its official website (grabitylabs.com) and partnerships with major online and offline retailers, with plans for global expansion into the US and Japanese markets.
Keywords: haircare, hair loss treatment, hair volume, KAIST, Polyphenol Factory, Hae-Shin Lee, LiftMax 308, functional shampoo, beauty-tech, scalp care, vegan hair care, anti-hair loss, hair thickening, Korean beauty, K-beauty, science-based haircare, sustainable packaging, direct-to-consumer, premium haircare, hair conditioner, hair styling mist