Grüvi

**Company Overview: Gruvi**

Gruvi is a startup that specializes in producing award-winning non-alcoholic beverages, including craft beers, wines, and mocktails. The company aims to provide consumers with high-quality, flavorful alternatives to traditional alcoholic drinks. Gruvi's products are designed for individuals who want to enjoy the social and sensory experience of drinking without the negative effects of alcohol, such as hangovers or high calorie intake.

**Target Market and Clients**

Gruvi primarily serves health-conscious consumers, including those who are abstaining from alcohol for personal, health, or religious reasons. The company also targets individuals who are looking to reduce their alcohol consumption without sacrificing taste and social enjoyment. Gruvi operates in the non-alcoholic beverage market, which has been experiencing significant growth as more people seek healthier lifestyle choices.

**Business Model**

Gruvi follows a direct-to-consumer (DTC) business model, selling its products primarily through its website, getgruvi.com. This allows the company to maintain control over its brand and customer experience while also capturing higher profit margins by cutting out intermediaries. Gruvi also leverages e-commerce platforms and social media to reach a broader audience and engage with its customers.

**Revenue Generation**

Gruvi generates revenue through the sale of its non-alcoholic beverages. The company offers various pack sizes, including 8-packs, 24-packs, and 48-packs, with prices ranging from $32.40 to $155.00. Free shipping is often included, adding value for the customer. Additionally, Gruvi may engage in partnerships and collaborations to expand its market reach and product offerings.

**Keywords**

Non-alcoholic, beverages, craft beer, wine, mocktails, health-conscious, direct-to-consumer, e-commerce, gluten-free, low-calorie.