GPShopper
The leading mobile commerce platform and app developer for retailers Loyalty and eComm integrations, mobile CMS and real-time analytics.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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GPShopper established itself as a mobile commerce platform and application developer, founded in 2007 by the husband-and-wife team Alex Muller and Maya Mikhailov. Muller, serving as CEO, was the technical architect behind the operation, holding dual degrees in engineering and an MBA from Carnegie Mellon. Mikhailov, the Chief Marketing Officer, brought a background in contextual digital marketing from her time at companies like InteractiveCorp and Quiqo before its acquisition by AOL. Her expertise in the intersection of technology, finance, and retail complemented Muller's engineering prowess.
The New York City-based company focused on providing major retailers and brands with a platform to create customized mobile applications. Its business model centered on offering a full suite of commerce, customer engagement, and analytics tools. The platform enabled clients to build branded apps that bridged the digital and physical shopping experiences. Key features included integrating e-commerce functions, loyalty programs, personalized offers, and in-app payment capabilities. GPShopper's technology also supported in-store engagement through features like beacon technology. The company's client roster included prominent names such as Best Buy, Foot Locker, Crate & Barrel, Steve Madden, and Lane Bryant.
The firm's trajectory included a significant strategic investment from Synchrony Financial in January 2015. This partnership led to collaborations on mobile initiatives, most notably the Synchrony Plug-in (SyPi), a native credit feature that could be embedded into a retailer's mobile app, allowing customers to shop, redeem rewards, and manage their accounts. The successful collaboration culminated in Synchrony Financial acquiring GPShopper in March 2017 for an undisclosed sum. Following the acquisition, the GPShopper team was integrated into Synchrony's Retail Card sales platform to continue developing mobile commerce and payment solutions.
Keywords: mobile commerce platform, retail mobile apps, app developer, customer engagement tools, mobile analytics, e-commerce integration, loyalty programs, in-store engagement, Alex Muller, Maya Mikhailov, Synchrony Financial, SyPi, retail technology, mobile payments, digital shopping experience, branded applications, mobile marketing, customer loyalty, omnichannel retail, commerce SDK