Goxo
Enables to create website and app for personalized orders with brand.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
* | €500k | Seed | |
| Total Funding | 000k | ||
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Goxo, founded in Madrid in March 2017, operated as an omnichannel technology platform for the restaurant industry. Initially conceived as a social network for food enthusiasts, the company underwent a significant strategic pivot, particularly influenced by the COVID-19 pandemic. This transformation repositioned Goxo as a white-label platform, often described as 'the Shopify for restaurants', empowering them to digitize and control their direct-to-consumer operations.
The core of Goxo's business was to provide restaurants with the tools to manage their own digital presence and sales channels. This was achieved by creating personalized websites and mobile applications that reflected the restaurant's own brand image. The platform integrated various ordering modalities, including delivery, takeaway, and in-restaurant dining, into a single system. A key component of the service was a comprehensive home delivery module, which allowed restaurants to offer delivery without relying solely on third-party aggregators. Beyond order management, Goxo offered a data analytics platform. This feature provided restaurants with dashboards and tools to understand customer behavior, enhance retention through personalized loyalty programs, and ultimately increase sales.
The business model was designed to help restaurants improve their margins by reducing dependency on high-commission marketplaces and fostering a direct relationship with their clientele. The company targeted restaurants of various sizes seeking to strengthen their online sales and brand identity. A significant milestone for Goxo was the successful closing of a €500,000 seed funding round in December 2021, which was oversubscribed at 125% of its initial goal. This capital was intended to fuel growth and establish the platform's presence in Southern Europe. However, according to PitchBook data, the company is listed as having ceased operations as of June 2024.
Keywords: Goxo, restaurant technology, FoodTech, white-label platform, online ordering system, restaurant digitalization, direct-to-consumer, food delivery software, customer retention platform, restaurant analytics, brand personalization, omnichannel restaurant solutions, hospitality tech, takeaway technology, mobile ordering apps, loyalty programs, Madrid startup, Frederic Salvador, restaurant SaaS, direct sales channel