GoWit Technology
High-impact ad formats designed for ecommerce growth and enhanced customer engagement with personalised shopping experience.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor investor | €0.0 | round | |
* | $1.3m | Seed | |
| Total Funding | 000k | ||
| USD | 2023 |
|---|---|
| Revenues | 0000 |
| EBITDA | 0000 |
| Profit | 0000 |
| EV | 0000 |
| EV / revenue | 00.0x |
| EV / EBITDA | 00.0x |
| R&D budget | 0000 |
Source: Dealroom estimates
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GoWit Technology, an AdTech company established in 2019, operates an omnichannel retail media advertising platform for e-commerce businesses. The company was founded by Emrah Adsan, Serafettin (Şeref) Yarar, and Ahmet Enes Dabanlıoğlu, who each possess over a decade of experience in the digital advertising industry. GoWit is headquartered in Newark, Delaware, and maintains a fully remote team.
The firm's core business revolves around providing advertising solutions that enable retailers and brands to manage and monetize their advertising efforts. GoWit's platform, known as GoWit RMA, connects marketplaces, retailers, and brands, allowing them to maximize ad revenue through various formats like Sponsored Products, Sponsored Brands, Display, Video, and In-store Ads. The company serves a diverse client base, including multi-brand retailers, online marketplaces, and grocery and delivery services. Revenue is generated by enabling these clients to build and scale their own high-margin advertising businesses.
GoWit's platform is designed to be a self-service tool, featuring an omnichannel strategy that reaches customers across different stages of their shopping journey, both online and offline. A key feature is its AI-powered bidding engine, which uses auction algorithms to maximize the value of ad space and deliver precise targeting. The platform also focuses on activating first-party data, giving clients insights into customer behavior while maintaining privacy, a crucial aspect in a world moving away from third-party cookies. Since its inception, the company has secured funding from investors such as Esas Ventures, Alarko Ventures, APY Ventures, and Diffusion Capital Partners to fuel its global expansion, particularly across Europe and the MENA region.
Keywords: Retail Media, AdTech, Omnichannel Advertising, E-commerce Advertising, Programmatic Advertising, Sponsored Products, First-Party Data, Ad Monetization, Digital Advertising, Retail Technology, AI Bidding, Marketplace Advertising, Self-Service Ad Platform, Display Advertising, Video Ads, In-store Ads, Customer Engagement, Data Analytics, Marketing Automation, SaaS