Gowago

Gowago AG operates as an automotive fintech company aiming to digitize the process of acquiring a car in Switzerland. Founded in 2017 in Zurich by Rutger Verhoef, Leo Chevailler, and Iwan Gloor, the company provides an online platform for car leasing and subscription services. The founding idea stemmed from the co-founders' experience in the automotive industry at Nissan, where they identified a gap between the online vehicle search process and the complex, offline purchasing experience. They observed that customers were often overwhelmed by the complexity of information and sought to create a more transparent, user-centric journey.

The company's business model is centered around providing a digital, end-to-end platform where customers can compare, choose, and order a vehicle entirely online. Gowago targets individuals in Switzerland seeking a car for a monthly payment, including those interested in both short-term subscriptions and longer-term leasing. Revenue is generated through these leasing and subscription services, which are financed in partnership with Migros Bank. The company also establishes partnerships with car dealerships, providing them with qualified leads in exchange for competitive deals for customers. Gowago has secured backing from prominent investors, including Baloise, Migros Bank, and Serpentine Ventures.

Gowago's primary offering is a digital car marketplace featuring over 18,000 new and used vehicles of all brands. Customers can personalize their leasing terms, such as contract duration, annual mileage, and down payment. A key feature is the "All-in-one" package, which bundles leasing with insurance, maintenance, taxes, tires, and an extended warranty into a single, fixed monthly payment. This service is designed to provide cost transparency and eliminate unexpected expenses for the consumer. The platform also offers a more flexible car subscription model for shorter-term needs, though this typically comes at a higher monthly cost and without the option to purchase the vehicle at the end of the term. A proprietary AI model is used to calculate monthly installments and residual values for the vehicles listed on the platform.

Keywords: car leasing, fintech, car subscription, online marketplace, automotive finance, mobility solutions, vehicle financing, digital automotive, Swiss market, all-inclusive