Gourica Marketing

Gourica Marketing, Inc. provides marketing support services centered on data science and digital transformation to optimize marketing return on investment for major Japanese companies. The firm was originally established as Konica Minolta Marketing Services, Japan, Inc. on January 9, 2015. A significant transformation occurred on June 1, 2023, following a merger with GOURICA MARKETING, Inc., a special purpose company founded on March 24, 2023, by Kensuke Okamoto, a former CEO of Konica Minolta Marketing Services. This move, which involved a management buyout (MBO) and an investment of approximately 600 million yen from a fund managed by Femto Partners Inc., resulted in Konica Minolta's shareholding being reduced to 10.5% and Gourica Marketing becoming an independent entity led by CEO Kensuke Okamoto.

The company's business model focuses on visualizing and improving the efficiency of sales promotion activities, which can often be opaque. It serves a wide range of clients, including major names like Asahi, Unilever, and Fujitsu. Revenue is generated through its suite of services, some offered on a subscription basis, aimed at cost reduction and process optimization.

Gourica's core services include a portfolio of four main solutions: "Magonote," a hands-on consulting service for marketing operations; "Go Insight," which uses in-store camera footage for shopper behavior analysis; "Go Works," a DX solution for managing promotional materials; and "Go Analytics," providing data analysis by data scientists. Through these offerings, the company addresses challenges such as reducing excess inventory, analyzing shopper behavior to understand why products aren't purchased, and leveraging data to create effective sales floor strategies.

Keywords: marketing ROI, data science, sales promotion, digital transformation, shopper data analysis, business process outsourcing, marketing consulting, MarTech, SalesTech, SaaS, data analytics, retail marketing, cost optimization, hands-on consulting, customer behavior analysis, in-store analytics, promotional material management, Magonote, Go Insight, Go Works, Go Analytics