GoTV Networks
GoTV Networks was a mobile media network and app developer It was acquired by Phunware in July 2011.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
GoTV Networks operated as a pioneering mobile media network focused on creating and syndicating original, short-form content specifically for mobile devices. The company's business model revolved around producing media-rich smart applications and distributing its content through a wide network that included all major application storefronts and wireless carriers. GoTV's wholly-owned production arm, GoTV Studios, developed hundreds of original and custom shows, with a particular strength in the mobile music channel marketplace.
The company's target clients were major brands, media owners, and agencies seeking to reach consumers on mobile platforms. Notable partners included the NFL, NASCAR, and Univision. Revenue was generated by acting as a mobile marketing partner for these content creators, developing applications and enhancing the consumer experience on mobile devices. GoTV Networks was backed by significant venture capital firms, including Qualcomm Ventures, Motorola's venture division, Bessemer Venture Partners, and Charles River Ventures, which collectively invested approximately $27 million.
Thomas N. Ellsworth, a seasoned entrepreneur with a track record at Sprint's wireless incubator and as an executive at mobile games publisher JAMDAT, was brought in as CEO to spearhead a financial and strategic turnaround. His experience in the wireless industry was instrumental in guiding the company. A key strategic move under his leadership was the May 2010 acquisition of the HOMBRE (Hands-On Mobile Binary Runtime Environment) division from Hands-On Mobile, which expanded GoTV's portfolio of application technology and patents. Ellsworth successfully led the company to an exit through acquisition in 2011.
Keywords: mobile media network, content syndication, short-form video, mobile applications, Thomas Ellsworth, GoTV Studios, mobile content distribution, wireless carrier partners, mobile marketing, rich media applications, application storefronts, mobile music channels, V*Star, HOMBRE, Qualcomm Ventures, Bessemer Venture Partners, JAMDAT, mobile video platform, digital content creation, brand partnerships, app development