Gother

Gother is an online travel platform designed for Thai travelers, offering a comprehensive suite of services including flights, hotels, car rentals, activities, and tour packages. The company also provides business travel management solutions to corporate clients. Gother was developed in 2024 by Search Engine Optimization Co., Ltd. as a rebrand of the TraveliGo platform, which was founded in 2015. The founder and CEO is Anupong Kriangkrailipikorn, who has over a decade of experience in developing hotel booking systems.

The platform aims to serve as a one-stop service for all travel needs, targeting the new generation of travelers with curated experiences tailored to various lifestyles, such as nature, spiritual, and family-oriented adventures. A key feature is the 'Gother KLUB,' a community for travelers to connect, share experiences, and access exclusive benefits. Gother has secured investment from Beacon VC (the venture arm of Kasikornbank) and Krungthai Ventures (the venture arm of Krungthai Bank). This backing facilitates seamless integration with mobile banking applications like K PLUS, Krungthai NEXT, and Paotang for payments. The business model is based on providing a centralized booking platform with diverse payment options and 24/7 Thai customer support.

Keywords: online travel agency, Thai tourism, travel booking platform, flights, hotels, car rentals, tour packages, corporate travel, travel community, mobile banking integration, Anupong Kriangkrailipikorn, Beacon VC, Krungthai Ventures, Gother KLUB, travel experiences, lifestyle travel, travel technology, Thai travelers, Search Engine Optimization Co. Ltd., TraveliGo