GoSky

Founded in 2018 by Fash Chang and Joseph Chang, GoSky AI is a marketing technology firm headquartered in Taipei, with a global presence that includes offices in San Francisco. The company operates a B2B Software-as-a-Service (SaaS) business model, providing an AI-powered social CRM platform designed to convert social media followers into loyal customers. GoSky AI generates revenue through its suite of products that include a member loyalty platform, marketing chatbots, and advertisement deployment tools.

CEO Fash Chang, an expert in advertising and marketing, and CTO Joseph Chang, who has a background in social e-commerce and chatbot development, established GoSky AI to help brands capitalize on conversational commerce. The platform targets a diverse client base, including sectors like retail, e-commerce, food and beverage, sports, and entertainment, serving notable clients such as Mercedes-Benz and Pizza Hut. GoSky AI has positioned itself to address the growing trend of brands moving away from dedicated mobile apps, offering a solution that integrates directly with social media platforms like Instagram, Messenger, WhatsApp, and LINE. The company's business model is centered on a Product-Led Growth (PLG) strategy, which allows for rapid global expansion by enabling businesses to experience the product's value directly.

The core offering is a no-code platform that allows businesses to create digital membership systems and loyalty programs within minutes. This social CRM enables brands to collect first-party data directly from social interactions, building detailed customer profiles. Its features facilitate the conversion of followers into members, with the company reporting the ability to do so in as little as three seconds. The platform leverages AI to automate marketing campaigns, personalize customer engagement, and provide data-driven insights to optimize business decisions. This approach has reportedly helped clients reduce marketing costs by an average of 80% and increase customer engagement by 40%. GoSky AI has successfully raised $3.2 million over two funding rounds, including a Pre-Series A round in May 2023 from investors such as 500 Global and Acorn Pacific Ventures, to further its product innovation and international expansion.

Keywords: Social CRM, marketing automation, customer engagement, loyalty programs, no-code platform, SaaS, MarTech, conversational commerce, AI-powered marketing, lead generation, customer retention, first-party data, chatbot, digital membership, brand loyalty, marketing analytics, e-commerce marketing, retail tech, customer data platform, follower conversion