Goomzee

Goomzee provides mobile marketing technology for the real estate sector, targeting professionals such as agents, brokers, and property managers. The company was founded in 2003 by Mike Sparr, who has a background in software development starting at a young age and later holding roles like CEO, CTO, and Staff Cloud Architect at various tech companies. Based in Missoula, Montana, the firm has secured $2.11 million in funding over three rounds.

The core of Goomzee's offering is a platform that facilitates on-site mobile marketing and lead capture. Real estate professionals use the service to create marketing materials for properties. Potential buyers or renters can then access property details via their mobile phones by sending a text message or scanning a QR code. This action instantly alerts the property manager or agent of the new lead. A key feature for property managers is the ability to import their entire property inventory, regardless of whether it is listed on a local Multiple Listing Service (MLS). The platform can generate reusable property ID codes and QR codes with a single click when a property becomes vacant.

Goomzee operates in the real estate marketing software market. Its business model centers on providing these specialized mobile technology tools to clients including MLSs, REALTOR® Associations, and property management firms. The service is designed to address common issues specific to the real estate rental and sales markets, such as managing listings and capturing leads efficiently.

Keywords: mobile real estate marketing, lead capture, property management software, text message marketing, QR code property search, real estate technology, agent marketing tools, broker solutions, mobile property pages, MLS mobile solutions, real estate lead generation, Mike Sparr, property marketing automation, instant lead alerts, rental property marketing