GoodStorage

GoodStorage operates as a pivotal player in Brazil's urban storage market, providing a range of solutions for both individuals and businesses. The company was founded in 2013 by Thiago Cordeiro, who currently serves as CEO, with initial financial backing from private equity firm Evergreen Investment Advisors. Cordeiro, a graduate of FGV with an MBA from Northwestern Kellogg School of Management, transitioned from a career in financial markets and real estate investment at firms like Credit Suisse Hedging Griffo and BTG Pactual, identifying an opportunity to professionalize and expand the nascent self-storage sector in Brazil.

The company's business model is centered on the acquisition, development, and operation of strategically located storage facilities within dense urban centers, primarily São Paulo. This strategy aims to improve urban logistics and provide convenient, flexible space. Revenue is generated from the rental of these spaces. The offerings are diverse, catering to a wide client base. For individuals, GoodStorage provides modular self-storage units starting from one square meter, serving as an extension of the home for those in smaller living spaces or needing temporary storage. For corporate clients, the company offers flexible warehouses and larger urban logistics centers up to 10,000 square meters, which support e-commerce, last-mile delivery operations, and inventory management for businesses of all sizes. This dual B2C and B2B approach allows companies to optimize supply chains and reduce costs by positioning stock closer to end consumers.

Since its inception, GoodStorage has undergone significant expansion, bolstered by substantial funding rounds, including a R$500 million investment for land acquisition and construction and a $75 million round in 2022 led by Evergreen. A major milestone was the 2024 acquisition of competitor Guarde Aqui, which increased GoodStorage's total area to over 400,000 square meters across more than 65 units and solidified its market leadership position in Brazil. The company operates its properties with a focus on client experience, offering modern, secure facilities and flexible rental terms without long-term commitments.

Keywords: urban storage, self-storage Brazil, logistics solutions, warehouse rental, real estate investment, last-mile delivery, e-commerce logistics, flexible storage, inventory management, commercial storage, personal storage, storage facilities, São Paulo logistics, property management, urban infrastructure, supply chain optimization, business storage, smart city solutions, Thiago Cordeiro, Evergreen Investment Advisors