goods

Founded in 2021 by Xianfeng Wang and Rui Li, Goods is a technology-driven logistics company aiming to streamline last-mile delivery services for businesses. The founders bring a wealth of relevant experience to the venture; Wang previously served as the Head of Product for Uber Eats in the US and Canada, while Li was the former head of data science at the same company. This deep background in high-volume, on-demand logistics informs the company's core mission to build a more efficient and sustainable delivery network.

Goods operates as a B2B platform, providing an aggregated network of third-party delivery providers to a diverse client base that includes restaurants, e-commerce businesses, and retailers. The company's primary service is an API that allows businesses to seamlessly integrate and access this delivery network, offering them a single point of contact for managing their delivery needs. This model allows clients to tap into a larger pool of couriers, potentially improving delivery times and service reliability without having to manage multiple provider relationships directly.

The platform's business model is centered on a pay-per-delivery structure, where Goods takes a commission on each transaction facilitated through its system. A key feature of their offering is a dynamic pricing and dispatching algorithm. This system analyzes demand and supply in real-time to optimize courier allocation, aiming to reduce costs for merchants and increase earnings for drivers. By doing so, Goods positions itself as an infrastructure layer, enabling businesses to offer on-demand delivery under their own brand without the heavy investment required to build and manage a proprietary fleet.

Keywords: last-mile delivery, B2B logistics, delivery API, on-demand delivery, e-commerce fulfillment, restaurant delivery, logistics network, delivery optimization, third-party logistics, dispatch algorithm