GoodLove Foods
We strive to make high quality, deliciously good food for all, that happens to be gluten-free.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | $150k Valuation: $833k | Angel | |
| Total Funding | 000k | ||
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GoodLove Foods is a consumer-packaged goods (CPG) company specializing in frozen, ready-to-bake, gluten-free products that are also safe for individuals with celiac disease. The company was co-founded in 2021 by life and business partners Chennelle Diong (CEO) and Justin Beaver (COO), both of whom have celiac disease. Based in Longmont, Colorado, the company operates out of its own dedicated gluten-free manufacturing facility to ensure product safety and prevent cross-contamination.
The inspiration for GoodLove Foods stemmed from Diong's personal journey. Growing up in a Filipino-American household where food was a primary expression of love, she was motivated to cook for Beaver after his celiac diagnosis. This passion intensified when Diong herself was diagnosed with markers for the disease, leading her to identify a market gap for high-quality, convenient, and great-tasting gluten-free baked goods. The business model is primarily direct-to-consumer (DTC), with 85% of sales coming from its website, supplemented by availability on Amazon and in select retail grocery stores. The company has demonstrated significant traction, with product pre-orders selling out rapidly and substantial revenue growth. A notable milestone was securing a $150,000 investment from Lori Greiner on ABC's "Shark Tank" in exchange for 18% equity.
GoodLove Foods' product line includes comfort-food staples such as buttermilk biscuits, cinnamon rolls with icing, and puff pastry sheets. These items are crafted to be free from common allergens like nuts, soy, eggs, and oats. The key differentiator is providing a homemade taste and texture that aims to surpass the expectations for gluten-free food, allowing consumers to enjoy a fresh-baked experience at home without the hassle. All raw ingredients are sourced from suppliers that are either certified gluten-free or operate from dedicated gluten-free facilities, and the company conducts its own in-house batch testing.
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