Goodfeed

Goodfeed, a Swedish SaaS company headquartered in Gothenburg, provides a platform designed to enhance customer and project follow-up, primarily for the consulting industry. The company was established in the spring of 2022 by Henrik Nordling and Andréa Rylander, both of whom have professional backgrounds as lawyers. Their journey into entrepreneurship was sparked by their direct experience in the consulting world, where they identified a critical gap in how firms managed and nurtured client relationships. They observed that the absence of structured, continuous dialogue was a significant impediment to successful project delivery and long-term partnership, which prompted the creation of Goodfeed.

The company's core offering is a cloud-based platform that facilitates systematic feedback for strategically important clients and projects. It moves beyond traditional metrics like NPS by employing a model that combines research-based KPIs with a retrospective format, allowing for the measurement of "soft values" to gain a deeper understanding of collaboration health. This enables businesses to proactively identify areas of strength and opportunities for improvement, fostering a culture of continuous learning. The platform is structured to handle both internal team feedback and external client feedback, providing a holistic view of performance. Goodfeed's services are available in both Swedish and English.

The business operates on a subscription-based model, with pricing tailored to the client's size and the number of relationships they wish to monitor. While a free trial is not offered, prospective customers can engage in a pilot period of 3-6 months to evaluate the platform's full capabilities without a long-term commitment. In late 2022, Goodfeed successfully closed a funding round of over SEK 5 million, attracting investors such as Friends Capital (the investment firm of Benify's founders), Sofia Alexus, and RadCap Ventures.

Keywords: customer feedback, client relationship management, project follow-up, consulting industry, SaaS, retrospective feedback, performance metrics, data-driven insights, continuous improvement, client retention, professional services, B2B feedback, collaboration analysis, client insight platform, sustainable relationships, Gothenburg startup, legal tech founders, data analytics, team feedback, customer journey