Goodeed

Goodeed operates as a purpose-driven advertising company that channels corporate advertising budgets into funding for social and environmental projects. The company was founded in 2014 in Paris, France, by Vincent Touboul-Flachaire, who was inspired at age 17 by Muhammad Yunus's book on social business. Touboul-Flachaire, along with co-founders Tristan Joly and Thomas Beauvallet, launched the platform with the idea of bridging the gap between corporate advertising and the funding needs of non-governmental organizations (NGOs).

The business model is centered on what Goodeed terms "solidarity advertising." Brands pay Goodeed to run their ad campaigns through its network. A significant portion of this advertising revenue, specifically 60%, is then donated to partner NGOs to finance specific, tangible projects. This structure allows consumers to make a donation simply by watching a video advertisement, effectively converting their attention into financial support for causes like environmental protection, education, and poverty relief. The service is free for the end-user, with the advertiser funding the donation. This model provides brands with a method to demonstrate their corporate social responsibility commitments, while potentially increasing audience engagement and brand recall. A study conducted with YouGov indicated that Goodeed's format can increase brand recall by 35 points.

Goodeed serves two primary client types: advertisers and non-profits. For advertisers, it offers a way to integrate social impact into their media strategy, providing services like direct activation, a "Solidarity Wrapper" for existing media placements, and a 'Good Studio' for custom campaigns. For non-profits, it represents a new and diversified source of funding. The company has supported over 350 NGOs and financed more than 850 projects, raising nearly €9 million in donations since its inception. The company operates in the AdTech and social impact sectors, certified as a B Corp, which legally requires it to consider the impact of its decisions on all stakeholders. After being acquired by KissKissBankBank, a subsidiary of La Banque Postale, in 2018, Goodeed was bought back by its founder, Vincent Touboul-Flachaire, in 2025, alongside a collective of impact entrepreneurs.

Keywords: solidarity advertising, AdTech for good, corporate social responsibility, social impact funding, NGO fundraising, purpose-driven marketing, ethical advertising, B Corp, advertising-based donations, social entrepreneurship, impact investing, free donations, non-profit funding, campaign optimization, media for good, brand commitment, sustainable advertising, charitable giving platform, cause marketing, CSR communication