GoodCourse

GoodCourse is a micro-learning platform designed to deliver engaging and emotive training courses in a distraction-rich world. The company serves a diverse range of clients including higher education institutions, workplaces, startups, housing associations, and charities. Operating in the EdTech market, GoodCourse focuses on creating short, impactful courses that can be completed in 5-10 minutes. These courses are designed in a TikTok-style format, making them particularly appealing to Gen Z learners. The platform integrates seamlessly with HR Information Systems (HRIS) to maintain a single source of truth for employee training data.

GoodCourse's business model is SaaS (Software as a Service), offering both pre-made expert content and tools for clients to author their own courses. This flexibility allows companies to tailor training to their specific needs quickly and efficiently. Revenue is generated through subscription fees for access to the platform and its content.

The platform's unique selling proposition lies in its ability to deliver training directly through popular communication channels like Slack, ensuring that learning happens in the flow of work. This approach increases engagement and completion rates, making it easier for organizations to meet their training and compliance goals.

Keywords: micro-learning, EdTech, SaaS, HRIS integration, Gen Z, TikTok-style courses, Slack integration, employee training, compliance, engagement.