Good Wolf

Good Wolf is a producer of probiotic sodas crafted to support digestive health. The company, based in Portland, Oregon, offers a range of sparkling beverages that are formulated without added sugars, caffeine, or alcohol, and are naturally sweetened with real fruit juice. Each can contains 1 billion live probiotics, electrolytes, and some varieties include functional ingredients like Lion's Mane and Reishi mushroom extracts for cognitive and calming benefits. The product is positioned as a smoother-tasting alternative to kombucha, without the often-associated vinegar taste.

The Good Wolf brand was originally founded in 2016 by Keenan Smith and Danny Sheller, initially as a water kefir company. After facing insurmountable setbacks during the pandemic, the original company ceased operations and was put up for sale in May 2022. In July 2022, the brand was acquired by husband and wife team Nathan and Casey Keane. Nathan Keane, who previously founded the kombucha brewery Kardia, was motivated by his own personal struggles with gut health and his discovery of the benefits of probiotics. He aimed to create a probiotic drink that was both effective and palatable, avoiding the acidity of kombucha and the artificial sweetness of other wellness drinks. Under the new ownership, the brand was relaunched in January 2023 with a new vision, reformulated recipes, and refreshed packaging.

Good Wolf's business model is direct-to-consumer through its website, which offers one-time purchases and a subscription service, and business-to-business through retail distribution. Their products are sold in over 200 retail locations, including chains like New Seasons, Market of Choice, and Natural Grocers, primarily in the Pacific Northwest. The company also has a significant presence at farmers markets and offers local keg delivery in the Portland area.

Keywords: probiotic soda, functional beverage, gut health, digestive wellness, water kefir, non-alcoholic drink, fruit juice sweetened, adaptogens, Lion's Mane, Reishi, Oregon-based, direct-to-consumer, beverage startup, craft soda, healthy lifestyle, low sugar, caffeine-free, sparkling drink, natural ingredients, microbiome support