Good Measure

Good Measures operates at the intersection of technology and health services, focusing on prescriptive nutrition to manage and prevent chronic illness. The company was co-founded by George Bennett and Stefany Shaheen. Bennett, an entrepreneur and change management expert, was motivated by his own frustrations with generic nutritional advice. Shaheen’s search for practical dietary management tools for her daughter, who was diagnosed with a chronic illness, also spurred the company's creation. They assembled a team of mathematicians, engineers, and nutrition experts to develop the Good Measures approach. Founded in 2010, the company was later acquired by NationsBenefits on November 12, 2024, to operate as a subsidiary.

The company's business model is centered on partnerships with health plans (including Medicare and Medicaid providers in all 50 states), employers, care management companies, and government programs. Good Measures provides a digital health platform and personalized coaching to address a variety of health needs, from maternal health to chronic conditions like diabetes, hypertension, and kidney disease. Revenue is generated by offering these tech-enabled nutrition programs to its partners, aiming to improve health outcomes and reduce healthcare costs. The company’s core service is the 'Good Food Prescription' program, which combines clinical coaching from registered dietitians with proprietary technology. This technology generates personalized meal plans and food recommendations based on an individual's health conditions, preferences, and lifestyle. A key feature is the platform’s ability to create culturally relevant meal plans and shopping lists, which can be fulfilled and delivered through a partnership with Instacart's Care Carts. The platform includes a mobile app where users can track their meals, exercise, and a 'Good Measures Index' score, which indicates how well they are meeting their personal nutrition goals.

This integrated approach offers a high-touch and high-tech solution. Members receive one-on-one virtual coaching from registered dietitians who monitor their progress and provide support. The service is designed to address social determinants of health by tackling issues like food insecurity and lack of access to healthy food options. By providing both the educational framework and the practical means to follow it, such as grocery delivery, Good Measures aims to facilitate long-term behavioral change. The acquisition by NationsBenefits is expected to scale these services significantly, leveraging NationsBenefits' network of over 100 health plan clients.

Keywords: personalized nutrition, food as medicine, digital health, chronic disease management, health coaching, prescriptive nutrition, medically tailored meals, health plans, Medicare, Medicaid, food prescription, nutrition platform, employee wellness, diet-related disease, health outcomes, behavior change, clinical coaching, healthcare technology, Instacart partnership, NationsBenefits