Good&Co

Good&Co operates as a personality-assessment platform tailored for the workplace, focusing on quantifying culture fit. The company was established in 2012 by Samar Birwadker and is headquartered in San Francisco, California. The inspiration for the company came from Birwadker's own experience of accepting a dream job that turned into a negative experience, highlighting that a great company isn't always the right personal fit. This led to the core idea that there are no inherently bad employees or companies, only bad fits.

The firm's primary offering is a platform that utilizes psychometrics research, big data, and AI to help businesses make more informed hiring decisions. This is achieved through a proprietary psychometric algorithm developed from over 30 years of research in career psychometrics and psychological analysis. For individual users, the platform functions as a self-discovery tool. Through a series of quizzes, users can identify their professional archetype and personality strengths to find companies with a compatible culture. For business clients, the platform provides data-driven insights to filter candidates, reduce employee turnover, and increase engagement by identifying individuals who will align with the existing team chemistry and company culture. This service aims to address the significant financial and social costs associated with poor culture fit in hiring.

Good&Co's business model caters to both individual job seekers and corporate clients. While the app is free for individuals to discover their strengths and assess their fit with various companies, the enterprise solution generates revenue by assisting companies with talent acquisition and team management. The company experienced a significant milestone with its acquisition by StepStone Group in January 2016. This event marked a strategic transition for StepStone, moving from a sales-focused organization to one with a stronger emphasis on technology. Following the acquisition, Good&Co continued its mission to create happier and more productive workplaces with the support of its parent company.

Keywords: HR Tech, psychometric algorithm, culture fit, personality assessment, employee engagement, talent acquisition, recruitment technology, workplace happiness, career discovery, team building