Rumby Party

Rumby Party, operating under the legal entity GOMBLE GAMES PTE. LTD., is a Singapore-based developer focused on the intersection of casual mobile gaming and blockchain technology. Founded in 2022, the company aims to make blockchain gaming accessible and enjoyable for a broad audience, including those unfamiliar with Web3 concepts. The venture is led by CEO Jihoon Byun, formerly the COO of the game company 111Percent, and a core team with experience from companies like Google and Kakao Brain.

The company's flagship product is a social gaming platform featuring a collection of player-versus-player (PvP) mini-games. These games are designed to be easy to play, with simple, single-touch controls, and can be enjoyed in both online and offline modes. Up to four players can compete on a single device, fostering a social, party-game atmosphere. While the games are free-to-play and do not require users to own an NFT, they incorporate Web3 elements to enhance the experience. This includes the ability to earn rewards and engage with non-fungible tokens (NFTs), which represent characters called "Rumbies". These NFTs have various attributes and rarities but do not provide a competitive advantage, ensuring a skill-based rather than pay-to-win environment.

Rumby Party's business model appears to be a hybrid, combining free-to-play mobile gaming with a blockchain-based economy. Revenue is likely generated through in-app purchases and the sale and trading of NFTs on their marketplace. The platform targets casual gamers globally, with an initial launch in Southeast Asia and plans for expansion into North America, South America, and Europe. The company has successfully secured funding to support this growth. In April 2023, it raised an undisclosed seed amount from investors including Binance, Shima Capital, and Altos Ventures. This was followed by a $10 million Early Stage VC round in April 2024, with participation from firms like Big Brain Holdings and Foresight Ventures, indicating strong investor confidence in its approach to merging Web2 accessibility with Web3 functionalities.

Keywords: mobile gaming, blockchain gaming, NFT, play-to-earn, casual games, PvP games, social gaming, GOMBLE GAMES, Jihoon Byun, free-to-play, Web3 gaming, NFT marketplace, venture capital, cryptocurrency, entertainment software, Singapore, Rumby Stars, sustainable rewards, Game as a Service (GaaS), digital collectibles