Crownit

Crownit

Mobile app which is set to revolutionize retail business in india.

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Crownit, operated by Goldvip Technology Solutions Pvt. Ltd., is a market intelligence and consumer insights firm that was acquired by Ipsos in May 2024. The company was established in 2014 by Sameer Grover, Ashish Munjal, and Puja Jhamb Grover. Sameer Grover, the CEO, is a graduate of the Delhi College of Engineering and brought extensive experience in software product development from his time at US-based Epic Systems and leadership roles at companies like MphRx and Knowlarity. The inspiration for Crownit reportedly came from Grover's childhood memory of collecting bottle crowns for rewards, aiming to gamify the consumer experience.

Initially launched as an Online-to-Offline (O2O) platform, Crownit offered cashbacks and rewards to customers for shopping at local merchants. Users would upload their shopping bills through the mobile application to earn 'Crowns', which could be redeemed for various vouchers and services. This model provided a large user base and a wealth of consumer purchase data. Leveraging this foundation, the company transitioned its focus to become a data analytics and market research provider. It utilizes its mobile-first platform to conduct surveys and collect real-time purchase and consumption data from consumers across 40 cities in India.

The firm's core business now involves providing brands and enterprises with actionable consumer insights. By analyzing millions of uploaded bills and survey responses, Crownit offers services such as product testing, consumption tracking, basket analysis, and campaign evaluation. This allows clients to understand consumer behavior, assess market potential for new products, and track brand performance against competitors. The business generates revenue by providing these consumer insights and data collection services to its corporate clients. The acquisition by Ipsos aims to digitize and enhance data collection capabilities in the Indian market, combining Crownit's mobile panel with Ipsos's global research expertise.

Keywords: consumer insights, market research, data analytics, purchase data, consumer panel, online surveys, brand tracking, product testing, consumption tracking, basket analysis, shopper behavior, mobile research, O2O commerce, cashback platform, retail analytics, customer data platform, market intelligence, consumer feedback, campaign evaluation, Sameer Grover

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