GoldSpot Media

GoldSpot Media operates as a provider of a mobile advertisement platform specializing in rich media and video advertising services. The company was originally founded in 2006 by Srini Dharmaji, an executive with extensive experience in software product development across advertising, mobile applications, and streaming media. Initially established in Santa Clara, California, the firm later established its headquarters in Tokyo, Japan. Before its acquisition, GoldSpot Media successfully raised a total of $17 million in funding over three rounds, including a notable $12.05 million Series B in 2011, with investors such as Exa Ventures and Berg Enterprises.

The company's core offering is a self-service platform that enables publishers and advertisers to create, manage, distribute, and track mobile advertising campaigns across both in-application and mobile web environments. This platform, known as miSpot, is designed to be cross-platform, supporting a wide variety of smartphone and tablet devices. It provides tools for producing multiscreen ad units, focusing on speed and operational efficiency. Key features include a range of ad templates like outstream video, interactive ads, and expandable formats, along with the capability to develop custom, proprietary ad menus. The system also offers detailed reporting functions that go beyond simple clicks, providing metrics on viewability, video engagement, and other interactions to evaluate creative performance. GoldSpot Media was acquired in a merger deal on October 3, 2016, and now operates as part of the GMO AD Partners group, a major player in Japan's ad technology and media sales market.

The business model centers on providing technology solutions to both advertisers and media owners. For advertisers, it offers tools to repurpose existing ad assets and enhance brand engagement through compelling formats. For publishers and app developers, it serves as a means to strengthen their direct and proprietary advertising offerings, thereby creating new revenue opportunities. The company targets a broad range of clients, including national brands in sectors like entertainment, automotive, and consumer goods. Keywords: mobile advertising platform, rich media ads, video advertising, adtech, self-serve ad platform, cross-platform advertising, GMO AD Partners, Srini Dharmaji, miSpot, ad campaign management, digital advertising solutions, in-app advertising, mobile web ads, ad reporting, ad analytics, viewability metrics, ad templates, custom ad units, publisher monetization, advertiser solutions, Tokyo adtech