Golden Bees

Golden Bees, established in Paris in 2015 by co-founders Jonathan Bordereau and Fariha Shah, operates as a programmatic recruitment advertising solutions provider. The company was founded on the principle of applying programmatic advertising technology, typically used in consumer marketing, to the human resources sector. Co-founder and CEO Jonathan Bordereau brought relevant experience to the venture, having previously worked as a business manager at Figaro Classifieds and later as sales director at Tradelab, a programmatic advertising specialist. This background provided him with expertise in both e-recruitment and programmatic strategies, which became the foundation of Golden Bees.

The firm's core business revolves around a proprietary platform that automates and optimizes the distribution of job postings and employer branding campaigns across a wide digital landscape, including the web, social media, and search engines. This technology-driven approach is designed to help recruiters target and engage both active and passive candidates more efficiently. By leveraging data and real-time performance analysis, the service aims to improve the return on investment for recruitment campaigns, offering clients detailed tracking of key performance indicators. The business model generates revenue by providing these specialized advertising services to a client base of companies and recruitment professionals across various sectors.

A significant milestone in the company's history occurred in December 2017, when it secured a Series A funding round of approximately $1.19 million from investors including Entrepreneur Venture. This investment facilitated further growth and technological development. Subsequently, in November 2019, Golden Bees was acquired by Figaro Classifieds, a subsidiary of the Groupe Figaro media conglomerate. This acquisition was a strategic move for Figaro Classifieds to integrate programmatic capabilities into its existing job boards like Cadremploi and Keljob. The relationship was not new, as Bordereau had previously been an employee and maintained contact with Figaro's management, making the merger a logical step that was part of the startup's long-term business plan.

Keywords: programmatic recruitment, HR technology, talent acquisition, recruitment advertising, candidate sourcing, employer branding, digital recruitment, adtech, HR sourcing, targeted job ads, candidate engagement, recruitment marketing, data-driven HR, talent analytics, automated recruitment, job ad distribution, passive candidate targeting, recruitment ROI, Figaro Classifieds, HR media