Going
People find cheap flights.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor | €0.0 | round | |
$5.0m | Series B | ||
| Total Funding | 000k | ||
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Going.com operates as a members-first travel service specializing in the discovery and distribution of discounted airfare. The company’s core business model is centered on a subscription service that alerts over two million members to significant price drops, mistake fares, and other air travel deals, which can represent savings of 40-90% off standard prices. Revenue is generated through a freemium model, comprising a free 'Limited' tier and paid 'Premium' and 'Elite' subscription tiers that offer more immediate and comprehensive deal alerts, including for premium cabin classes.
The service originated as a hobby in 2013 when founder Scott Keyes, a journalist with a talent for finding airfare anomalies, discovered a $130 round-trip flight from New York to Milan. After friends requested he share future finds, he created a simple email newsletter. The hobby evolved into a formal business, "Scott's Cheap Flights," in 2015 with the addition of co-founder Brian Kidwell, who assumed the CEO role to manage business operations and growth, complementing Keyes's deal-finding expertise. A pivotal moment came in February 2016 when a media feature caused monthly revenue to surge from approximately $2,000 to $21,000, confirming the market demand for their service.
In early 2023, the company rebranded to Going.com to better represent its expanded team of over 60 employees and its mission to encompass a broader range of travel services beyond just one person's name. The platform operates on a "reverse-booking" philosophy, encouraging travelers to remain flexible and book trips based on the deals available rather than searching for specific dates and destinations. Members receive email alerts detailing the deal and instructions for booking, but the platform itself does not handle transactions; instead, it directs users to book directly with airlines or through Google Flights.
Keywords: flight deals, airfare alerts, travel subscription, mistake fares, cheap flights, travel service, reverse booking, airline tickets, discount travel, travel membership, Scott Keyes, Brian Kidwell, Scott's Cheap Flights, premium economy deals, business class fares, international travel, domestic flights, travel deals newsletter, flight savings, airfare monitoring