GOinfluencer
Seeks to help small and medium-sized businesses achieve the marketing power of a large enterprise, by reaching their target audiences in the most efficient and cost-effective manner possible.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
N/A | - | ||
| Total Funding | 000k | ||
| USD | 2022 | 2023 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | (92 %) |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
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GOinfluencer operates an artificial intelligence-powered influencer marketing platform designed to connect businesses with suitable influencers. Founded in 2021 by Ram Prasad V S and Arpit Jain, the Bengaluru-based company aims to streamline the influencer marketing process for small and medium-sized businesses. The founding team, with over a decade of shared work experience in technology and data science, established the company to address the marketing challenges faced by smaller enterprises, particularly in the wake of the COVID-19 pandemic. Ram Prasad V S, the Co-Founder & COO, is an ISB alumnus with a background in data analytics, while Arpit Jain, the former Co-Founder, is an ex-SAP and IIMB alumnus with experience in product scaling.
The company's core offering is a self-service, automated platform that facilitates end-to-end influencer marketing campaigns. It serves both brands (the demand side) and influencers (the supply side). For businesses, especially those in the crypto space, the platform provides an AI-powered search engine to discover relevant influencers, detailed analytics on influencer performance, and tools for campaign management. This allows brands to find influencers based on criteria such as budget, follower engagement, and ROI, thereby maximizing reach while minimizing costs. For influencers, GOinfluencer offers tools like myInfluence for brand building, Brand Connect to find collaborations, competitor analysis, and an academy for learning. The business model is Software as a Service (SaaS), with Freemium, Pro, and Enterprise subscription tiers available to users. Revenue is generated through these subscriptions. The platform also utilizes its own BEP-20 utility token, $GOIN, for accessing advanced features and paying for services.
A key milestone for the company was securing an undisclosed amount in a funding round on December 15, 2021, from investors including Mempool Ventures, Ferrum Network, and Synapses Ventures. This funding was intended to support project development, marketing, and business development efforts. The company's marketing campaign process involves four main steps: influencer discovery using a proprietary scoring system, campaign design and planning, influencer management including negotiations and payments, and post-campaign analytics to measure performance and inform future strategies. The platform initially focused on the crypto market and planned to expand into other sectors like fashion, lifestyle, and food and beverages.
Keywords: influencer marketing, AI-powered marketing, SaaS, brand promotion, digital advertising, crypto marketing, influencer analytics, campaign management, social media marketing, lead generation, small business marketing, marketing automation, influencer discovery, brand awareness, ROI analysis, content creator collaboration, marketing technology, digital strategy, audience targeting, customer acquisition, BEP-20 token, marketing analytics, data-driven marketing, content marketing