Goin.app is a Spanish startup that aims to revolutionize personal finance by making saving and investing effortless for its users. The company operates in the financial technology (fintech) sector, targeting individuals who find it challenging to save money or who want to optimize their savings and investments without much effort.

Goin.app offers a user-friendly mobile application that integrates seamlessly with users' bank accounts, thanks to the European regulation PSD2, which allows secure and easy bank connections. The app employs various methods to help users save money, such as rounding up expenses to the nearest euro and saving the difference, or offering automatic cashback on purchases through browser plugins. These features make it easy for users to save small amounts regularly without even realizing it.

In addition to saving, Goin.app provides investment options to help users grow their money. Users can set specific financial goals and allocate their savings into different "wallets" or categories, making it easier to track progress and stay motivated. The app also offers insightful information and notifications to help users make informed financial decisions.

Goin.app's business model is based on providing these financial services through a freemium model, where basic features are free, but advanced features and investment options may come with a fee. The company generates revenue through these premium services and possibly through partnerships with financial institutions and retailers offering cashback.

In summary, Goin.app is designed to empower individuals to take control of their financial lives by making saving and investing simple and automatic. The app is particularly beneficial for those who struggle with traditional saving methods or who want to maximize their financial potential with minimal effort.

Keywords: fintech, saving, investing, personal finance, automatic cashback, round-up savings, financial goals, secure banking, user-friendly, PSD2.