GoHappy

GoHappy provides an app-free, text message-based platform designed to improve communication and engagement with frontline employees. The company's mission is to help all frontline workers feel more valued and connected. It serves various industries, including restaurants, manufacturing, healthcare, retail, logistics, and hospitality, with clients such as Hilton and Taco Bell.

The platform was founded in 2017 by Shawn Boyer, who previously founded and led Snagajob, a large marketplace for hourly work. This experience provided the foundation for designing a platform specifically for companies with a large frontline workforce. Initially a messaging app for hourly workers, GoHappy pivoted during the COVID-19 pandemic to a text-based platform to meet the urgent need for instant communication with frontline staff. Boyer, a graduate of the College of William and Mary and Washington & Lee School of Law, was named the National Small Business Person of the Year by the U.S. Small Business Administration in 2008.

GoHappy's business model is centered on its Software-as-a-Service (SaaS) platform, the "Frontline Engagement Hub." This hub allows employers to send announcements, conduct surveys, and automate messages for events like anniversaries and onboarding. The system boasts a 98% open rate for texts, typically read within three minutes. Key features include a Rewards & Recognition module, a Referrals module, and goHappy AI, which provides employees with 24/7 access to company information. The platform integrates with existing HRIS systems to automate communication. Revenue is generated through subscriptions to these engagement solutions.

Keywords: frontline engagement, employee communication, text message platform, deskless workforce, employee retention, HR technology, employee feedback, workforce analytics, app-free engagement, automated messaging, employee recognition, hourly workers, Shawn Boyer, Snagajob, SaaS, employee surveys, workforce communication, HR automation, employee morale, productivity tools