GOCHISO

Gochiso Inc. operates mamoru.earth, a service designed to connect consumers with businesses that have a strong focus on sustainability. The platform was created by founder Philip Nguyen after his previous service, which allowed diners to donate to social and environmental causes, was impacted by the COVID-19 pandemic.

The transition led to the creation of mamoru.earth in the summer of 2020, shifting the company's focus to directly supporting sustainable businesses. The core idea is that by encouraging consumers to spend at these shops, it generates positive externalities and motivates other businesses to adopt sustainable practices. The name "mamoru" is Japanese for "to protect," reflecting the company's mission to safeguard the environment and society. The term "Gochiso" itself relates to giving thanks for a meal and the community around it.

The company's business model is centered on creating a marketplace that highlights businesses in various sustainability categories, including zero waste. In pursuit of this, Gochiso Inc. formed a partnership with Zero Waste Japan to provide guidance and practical solutions for Small and Medium-sized Enterprises (SMEs) looking to become more sustainable. This collaboration aims to address challenges SMEs face, such as a lack of clear guidance and difficulty in communicating the value of sustainability to staff and customers. The service empowers consumers to make ethical purchasing decisions while providing a platform for sustainable businesses to increase their visibility and impact.

Keywords: sustainability platform, ethical consumption, sustainable business directory, eco-friendly shopping, zero waste, social impact, conscious consumerism, food loss reduction, sustainable SMEs, environmental initiatives, Gochiso, mamoru.earth, Philip Nguyen, community impact, green business