Go Try It On
Social mobile platform that allows users to upload pictures of themselves and receive opinions and advice on their style.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | N/A | Acquisition | |
| Total Funding | 000k | ||
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Go Try It On operated as a social retailing startup, centered around a mobile application that enabled users to crowdsource fashion advice. The company was founded in 2010 by Marissa Evans, who identified a market need for real-time feedback on clothing choices. Evans, a Cornell University graduate with an MBA from Harvard Business School, brought prior experience from the digital media agency Digitas, where she specialized in social media marketing initiatives for major brands. Her background in understanding digital landscapes and product usability was instrumental in shaping the startup's direction.
The core of the business was an iPhone application that allowed its user base to upload photos of their outfits and solicit immediate opinions on what to wear or purchase. This platform functioned as a social network for styling, connecting users with friends, stylists, and brands for fashion suggestions. The primary clients were style-conscious consumers, and the application's community-driven model fostered engagement, accumulating over 400,000 users and 20 million opinions within its ecosystem. The business secured approximately $3 million in venture capital funding from investors including Index Ventures.
In June 2013, Rent the Runway acquired Go Try It On for an undisclosed amount, a strategic move to integrate its social community and mobile expertise. The acquisition provided Rent the Runway access to Go Try It On's database of 400,000 users, which closely aligned with its own customer demographic. Following the acquisition, the Go Try It On application was discontinued, and founder Marissa Evans transitioned to a new role at Rent the Runway as Head of Radical Innovation.
Keywords: Go Try It On, Marissa Evans, Rent the Runway, fashion technology, social commerce, mobile application, styling advice, outfit feedback, community platform, social retailing, fashion app, crowdsourced style, digital fashion, acquired startup, Index Ventures, social shopping, clothing rental, style network, mobile commerce, user-generated content