Go-Green Auto Centers

Go-Green Auto Centers appears to operate as a franchise or certification model for independent auto service centers across the United States, rather than a single operational entity. The business model, conceptualized around 2011, was designed to create an infrastructure for servicing the growing market of hybrid, electric, and other alternative fuel vehicles as they come off their warranty periods. The core idea was to address a gap in the market where consumers faced high service prices from large car companies, and independent mechanics lacked the specialized training and parts to compete.

The company's strategy involved establishing exclusive territories across 24 regions in the U.S., with a goal of certifying approximately 10,000 auto centers. The structure included Regional Directors who would oversee and support up to 50 Go-Green Certified Auto Centers in their designated area. This model aimed to mainstream the specialty of servicing eco-friendly vehicles, which was previously a niche market.

For a one-time fee, a certified auto center would receive access to an exclusive territory, university-level certification, hands-on training, ongoing web-based support, and marketing materials. This framework was intended to equip mechanics, shop owners, and entrepreneurs with the necessary tools and knowledge to stay current with the latest automotive technology. Associated with the brand is the Go Green Auto Club, a customer benefits program offered through dealers that includes services like nitrogen tire inflation, 24-hour emergency road service, towing, and tire replacement coverage, aiming to increase fuel economy and vehicle safety for members.