
Go2green
Our system uses a simple visual lighting system linked to acoustic sensors that direct people away from an attacker and first responders to the threat.
Date | Investors | Amount | Round |
---|---|---|---|
* | N/A | Growth Equity VC | |
Total Funding | 000k |
Go To Green provides a patented directional evacuation system engineered to create clear safety paths during high-stress emergencies like active shooter events and natural disasters. Founded in 2018 by Ernie Williams, a decorated U.S. Marine veteran, the company leverages real-world combat experience to address critical flaws in traditional emergency responses. Williams was motivated to develop an intuitive system that functions at an instinctual level, recognizing that panic can hinder the use of complex tools like mobile phones during a crisis.
The core of the business is its proprietary audio-visual system, which uses advanced sensors and overhead lighting to guide people. These sensors can detect the sound of a gunshot and the pressure change from a fired bullet, triggering the system within milliseconds. A simple, color-coded lighting scheme—inspired by universal traffic signals—directs individuals toward safe exits (flashing green) and away from identified threats (red). This technology is designed for both indoor and outdoor environments, making it adaptable for schools, corporate buildings, and even large public venues. Beyond just evacuation guidance, the system provides real-time data to law enforcement, directing first responders to the threat's location and sharing active floor plans.
The company's business model involves the installation and maintenance of this comprehensive safety platform for its clients, which primarily include school districts, municipalities, and federal buildings. Notable installations have been completed in Texas school districts, such as Pilot Point ISD and Amarillo ISD. Go To Green's market position was significantly bolstered by a 2025 investment from O'Leary Ventures, headed by Kevin O'Leary, and financing from private equity firm Acorn Capital Management, aimed at accelerating nationwide expansion.
Keywords: emergency response system, active shooter detection, directional evacuation, public safety technology, school security, threat detection, emergency lighting system, crisis management, veteran-owned business, real-time threat intelligence, evacuation guidance, building safety, Ernie Williams, O'Leary Ventures, situational awareness, public venue safety, law enforcement support, gunshot detection, disaster response, security sensor network