Glitch Global

Glitch is an AI-powered marketing agent specifically designed for B2B companies, automating the creation, optimization, and management of advertisements across various platforms. This approach eliminates the need for clients to possess in-house advertising expertise. The company was co-founded by Aisling Browne (CEO) and Kingsley Kelly.

The founders' backgrounds are directly complementary to the company's mission. Aisling Browne spent a decade as a generalist in the startup world, where she experienced firsthand the challenges and wasted ad spend that come from trying to manage growth on complex ad platforms without deep expertise. Her co-founder, Kingsley Kelly, brought five years of experience as an AI and machine learning engineer at Google Ads, where he witnessed businesses either wasting money or failing to achieve growth. The pair met in the Founders program at Dog Patch, a talent accelerator, and developed the idea for Glitch after extensive research involving over a hundred businesses to identify key pain points.

Glitch operates on the principle of using AI to handle the entire advertising process, from strategy and tailored ad copy to content creation and, most importantly, continuous optimization. The platform is built with algorithms developed by ad tech experts to make the best decisions for a business's advertising campaigns without requiring user intervention. This service is aimed at B2B businesses that are increasingly adopting AI tools to streamline processes and improve efficiency. The company intentionally avoids the e-commerce market, which they identified as crowded and less financially stable, and plans to engage with agencies at a later stage. The business model involves pilot programs with design partners who commit to an 8 or 12-week journey to help validate the product's assumptions, often resulting in case studies.

The service has demonstrated tangible results for its clients, reporting a 60% increase in click-through rates and enabling customers to close deals ten times faster, all while reducing wasted time by 99% through AI-driven optimization. Since its inception, the company has secured 750k in pre-seed funding, gathered 1,300 sign-ups for its waitlist, and is currently closing a seed round.

Keywords: AI marketing, B2B advertising, ad automation, ad optimization, ad management, Aisling Browne, Kingsley Kelly, ad tech, digital advertising, lead generation, marketing automation, AI-powered ads, campaign management, click-through rate optimization, B2B marketing, growth marketing, startup advertising, Google Ads automation, Meta Ads automation, performance marketing