Glisser

Glisser is a London-based event technology company that provides a platform for virtual and hybrid meetings and events. Founded in 2014 by Michael John Piddock, Dave Moreau, and Michael Kennedy, the firm was acquired by Array in March 2023. Piddock, who serves as CEO, previously worked as a Chief Marketing Officer in the telecoms and financial services industries and later at Octopus Investments, a venture capital firm. His experience managing large event budgets in a marketing sector that was becoming increasingly data-driven inspired him to seek better ways to analyze event effectiveness, which led to the creation of Glisser.

The company's core offering is a Software-as-a-Service (SaaS) platform that enhances events with interactive features. The platform allows presenters to share slides live to attendees' devices, which can be used for note-taking, polling, Q&As, quizzes, and surveys. This functionality aims to increase audience participation and provides organizers with data and analytics to measure engagement and event return on investment. The platform integrates with CRM systems like Salesforce and HubSpot. Glisser's business model includes a freemium version and custom pricing for enterprise clients, with different feature tiers available. Clients have included major companies such as Facebook, Uber, KPMG, and Pfizer.

Initially focused on in-person events, Glisser pivoted to support virtual events in response to the global pandemic in March 2020. It now serves the full spectrum of event formats. A key product is the 'Glisser Elements' Software Development Kit (SDK), which allows clients to embed the platform's features, such as video streaming and audience interaction tools, directly into their own websites, intranets, or other digital environments. The company has raised a total of $3.45 million over five funding rounds, with investors including Downing Ventures and Gresham House. Its most recent funding was a Series C round in May 2022.

Keywords: virtual events, hybrid meetings, audience engagement, event technology, presentation software, event analytics, live polling, interactive presentations, Q&A platform, SaaS, event management, slide sharing, corporate communications, virtual training, webinar platform, lead generation, martech integration, custom events, event ROI, SDK