Glencoco

Glencoco, Inc. operates a B2B marketplace platform designed to connect companies with a network of freelance sales professionals for lead generation. The company was founded in 2022 by Ingmar Chen and Jason Bao. Chen, the CEO, previously held roles at tech companies like Figma and Webflow, where he gained insights into the challenges of scaling sales development. Bao, the CTO, brings engineering experience from his time at Robust Intelligence and Meta, focusing on building scalable systems.

The platform facilitates a flexible approach to sales development for businesses, particularly those in the tech sector, by allowing them to tap into an on-demand talent pool for generating qualified sales appointments. For freelance sales professionals (SDRs), Glencoco offers a way to monetize their skills and downtime by choosing which companies to represent and getting paid for performance. This model presents an alternative to traditional in-house sales teams, offering scalability and cost-efficiency for client companies.

Glencoco's business model is commission-based. The platform takes a percentage of the payout for each qualified meeting that its freelance professionals secure for client companies. This aligns the interests of the freelancers, the clients, and the platform itself around the successful generation of sales opportunities. In early 2024, the company announced it had secured $3 million in a seed funding round led by Felicis and joined by Crossbeam, with participation from various angel investors. This capital is intended to further develop the platform and expand its user base of both companies and freelance sales talent.

Keywords: sales development, lead generation, B2B marketplace, freelance sales, SDR platform, appointment setting, sales outsourcing, commission-based sales, go-to-market, sales talent