GlassesUSA

Established in 2008, GlassesUSA.com operates as a prominent online retailer in the eyewear industry. The company was founded by Daniel Rothman, Eldad Rothman, and Roy Yamner. Chief Executive Officer Daniel Rothman's background in software engineering and e-commerce was instrumental in building the company's technological foundation, aiming to disrupt the traditional brick-and-mortar eyewear market. His personal experience with the high cost of eyeglasses fueled the mission to make eyewear more affordable and accessible.

GlassesUSA.com's business model is direct-to-consumer, which allows it to offer prescription glasses, sunglasses, and contact lenses at prices significantly lower than traditional retail outlets. By managing its own inventory and optical labs, the company maintains control over the quality and cost of its products, passing these savings on to the customer. The company serves a broad consumer base, primarily targeting individuals looking for value, convenience, and a wide selection of styles.

The core service revolves around a vast online catalog of eyewear from both in-house brands, such as Muse and Amelia E., and well-known designer labels. A key feature of the platform is its proprietary Virtual Mirror technology, which uses a customer's webcam or uploaded photo to allow them to try on frames digitally. This tool aims to replicate the in-store experience and increase buyer confidence. The company generates revenue through the direct sale of its products online. It also offers a prescription scanner app that enables users to extract the optical parameters from their current glasses, simplifying the ordering process for those who may not have a readily available prescription.

Keywords: online eyewear retailer, direct-to-consumer, prescription glasses, virtual try-on, e-commerce, contact lenses, affordable eyewear, designer frames, optical technology, in-house brands